1. Is this the first time that you start your own online business?
2. How long have you been in this industry?
We have just turned two.
3. What was the reason for you to start this business?
Tiffany, my partner at Lavender Lane, and I have always had a common passion for fashion and would talk extensively about our latest purchases and trends. We have an eye for vintage and unique stuff but found the things offered in most blogshops either too common and not unique enough. We decided to set up Lavender Lane, which aims to offer unique vintage-inspired stuff, which hopefully will inject a fresh breath to the online fashion scene here in Singapore and beyond!
4. What future plans do you have for this business?
We, being vintage lovers, have recently launched our third vintage collection. Our vintage pieces are specially handpicked and sourced from overseas suppliers. We have received good response from our launches thus far and will be continuing to bring in good quality quirky vintage pieces without burning holes in people’s pockets.
At the same time, we are working hard on our modern chic collection, and are constantly on the lookout for unique pieces not found on other blogshops. We source for stock not only locally, but from Hongkong, Korea, Taiwan, Malaysia and Bangkok. We aim to provide overseas shipping in time to come as we have received requests from Indonesia, Malaysia etc.
5. What is the business current situation?
We have been blessed with very supportive and faithful customers thus far and have experienced some breakthroughs recently, which have spurred us on to continue at what we are doing. We have also just launched our 25th Collection.
6. What are the difficulties faced?
Getting people to know about us and stay with us for launches. The reason is because the market is just so saturated with thousands of blogshops, both local and overseas, and customers are totally spoilt for choice! Hence the need to create a sense of awareness is crucial.
In addition, Tiffany and our models have full time jobs, hence it can be challenging to find time to manage the business, from sourcing of goods, organizing photoshoots, photo editing, updating and maintaining the website as well as responding to enquiries, which require a considerable amount of time. There were many late nights spent to complete and launch a collection, which is worth all the effort as this is what we truly enjoy!
7. What other benefits do you have by starting this online business besides money?
Fulfilling our passion in exploring the different facets of fashion and bringing our customers nothing but the best in the market.
8. What do you have to sacrifice in order to continue with this business?
Valerie quit her previous job in order to fully focus on Lavender Lane, to devote more time to this business and think of ways to help bring the business to a higher level. And not to mention, the compromise on our sleep and social life due to the many hours and efforts put in, since we strive to deliver absolute quality in each and every collection.
9. Where do you seek for customers?
Through social media platforms, such as Facebook, Twitter, Instagram and our very own blog.
10. What exactly makes your online business stand out from the rest?
We aim at providing the best personalized customer service, in terms of our speed at responding to enquiries and orders. We try to continually surprise our customers with personal notes with discount codes, skincare and make up samples in every package to let them know that we truly appreciate and value them.
11. What are the most memorable events or lessons learnt from starting this online business?
Learning to work together is a very different ball game from hanging out as good friends. The dynamics are so different and we are constantly learning to adapt to each other’s working style and communicate in a way that is constructive and beneficial to the business, whilst keeping our friendship intact.
We are constantly tackling the different obstacles of doing business, encouraging each other to overcome each hurdle that comes and brainstorming on ways to better serve our customers.
12. Do you think starting this online business has impacted your life?
Definitely. We love interacting with people from all ages and life stations, and receiving invaluable feedback from them from which we have benefited much. Setting up a business is no easy feat and it has helped us horn our skills at prioritizing, time management and being more driven in pursuing our passion in the process.
Other interesting events you would like to share
We participate regularly at fleas and it gives us a chance to interact with our loyal customers face to face, as well as give them fashion advice. Sometimes these customers become our friends!
Cheerios to Blogshop Magazine for featuring us!!