Spring florals and Wardrobe essentials!

Hello folks! We had a mini online hiatus cos we were so busy with all the fleas of late! Fleas are so much fun cos you get to interact with people from all walks of life. Like literally! From cute little toddlers, to teenager girls who bond with their mums through shopping, to mums pushing their babies around in prams & looking like a million bucks (!) to aunties who really put your mandarin to the test 🙂

All in all, it has been a fun time and that is why we are participating in another flea under Public Garden!!!

Date: 18th & 19th May 2013
Time: 1-7pm
Venue: MCI Buidling (Formerly MICA)
140 Hill Street
Singapore 179369
5 mins walk from City Hall MRT and 3 mins walk from Clarke Quay MRT

So join us at the flea this weekend and we will be having a facebook and mailing list promotion!

Expect to find awesome finds from our latest Collection and PRE-LAUNCHED items!!

Flea exclusive!!  This timeless crochet top

Flea Exclusive!!
This timeless crochet top which comes with attached inner lining. Of premium fabric quality.

It comes in blue, pink, lilac and the old trusty black. White is on backorder, coming in 2-3 weeks time!

It comes in blue, pink, lilac and the old trusty black. White is on backorder, coming in 2-3 weeks time!

And some of our favorites from our most recent Collection

Beguiling Beauty Dress in black. Available in 3 other colors!

Collection 26: Beguiling Beauty Dress in black. Available in 3 other colors!

Spring Weekend Bustier in White

Collection 26: Spring Weekend Bustier in White

Flower Trim Top in White purple

Collection 26: Flower Trim Top in White purple

Collection 26: Floral Finesse Vest in blue. Watch out for the colorful buttons which totally up the fun factor!

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Exclusive interview with Blogshop Magazine

Exclusive Review: Lavender Lane

1. Is this the first time that you start your own online business?

Yes.

2. How long have you been in this industry?

We have just turned two.

3. What was the reason for you to start this business?

Tiffany, my partner at Lavender Lane, and I have always had a common passion for fashion and would talk extensively about our latest purchases and trends. We have an eye for vintage and unique stuff but found the things offered in most blogshops either too common and not unique enough. We decided to set up Lavender Lane, which aims to offer unique vintage-inspired stuff, which hopefully will inject a fresh breath to the online fashion scene here in Singapore and beyond!

4. What future plans do you have for this business?

We, being vintage lovers, have recently launched our third vintage collection. Our vintage pieces are specially handpicked and sourced from overseas suppliers. We have received good response from our launches thus far and will be continuing to bring in good quality quirky vintage pieces without burning holes in people’s pockets.

At the same time, we are working hard on our modern chic collection, and are constantly on the lookout for unique pieces not found on other blogshops. We source for stock not only locally, but from Hongkong, Korea, Taiwan, Malaysia and Bangkok. We aim to provide overseas shipping in time to come as we have received requests from Indonesia, Malaysia etc.

5. What is the business current situation?

We have been blessed with very supportive and faithful customers thus far and have experienced some breakthroughs recently, which have spurred us on to continue at what we are doing. We have also just launched our 25th Collection.

6. What are the difficulties faced?

Getting people to know about us and stay with us for launches. The reason is because the market is just so saturated with thousands of blogshops, both local and overseas, and customers are totally spoilt for choice! Hence the need to create a sense of awareness is crucial.

In addition, Tiffany and our models have full time jobs, hence it can be challenging to find time to manage the business, from sourcing of goods, organizing photoshoots, photo editing, updating and maintaining the website as well as responding to enquiries, which require a considerable amount of time. There were many late nights spent to complete and launch a collection, which is worth all the effort as this is what we truly enjoy!

7. What other benefits do you have by starting this online business besides money?

Fulfilling our passion in exploring the different facets of fashion and bringing our customers nothing but the best in the market.

8. What do you have to sacrifice in order to continue with this business?

Valerie quit her previous job in order to fully focus on Lavender Lane, to devote more time to this business and think of ways to help bring the business to a higher level. And not to mention, the compromise on our sleep and social life due to the many hours and efforts put in, since we strive to deliver absolute quality in each and every collection.

9. Where do you seek for customers?

Through social media platforms, such as Facebook, Twitter, Instagram and our very own blog.

10. What exactly makes your online business stand out from the rest?

We aim at providing the best personalized customer service, in terms of our speed at responding to enquiries and orders. We try to continually surprise our customers with personal notes with discount codes, skincare and make up samples in every package to let them know that we truly appreciate and value them.

11. What are the most memorable events or lessons learnt from starting this online business?

Learning to work together is a very different ball game from hanging out as good friends. The dynamics are so different and we are constantly learning to adapt to each other’s working style and communicate in a way that is constructive and beneficial to the business, whilst keeping our friendship intact.

We are constantly tackling the different obstacles of doing business, encouraging each other to overcome each hurdle that comes and brainstorming on ways to better serve our customers.

12. Do you think starting this online business has impacted your life?

Definitely. We love interacting with people from all ages and life stations, and receiving invaluable feedback from them from which we have benefited much. Setting up a business is no easy feat and it has helped us horn our skills at prioritizing, time management and being more driven in pursuing our passion in the process.

Other interesting events you would like to share

We participate regularly at fleas and it gives us a chance to interact with our loyal customers face to face, as well as give them fashion advice. Sometimes these customers become our friends!

Like us on Facebook and join our mailing list to be kept updated about our launches and events!

Cheerios to Blogshop Magazine for featuring us!!

What’s next?

The alluring beauty of vintage is that each piece is unique and you are the ONLY one who owns it in the entire world. What used to reach a hefty price is now brought affordable to you at Lavender Lane. Our aim is really to provide you with specially selected pieces which fit all sizes and to debunk the myth and misperception that vintage is outdated and only reserved for the oldies. Absolutely not!!!

Tiffany and I are fans of vintage dresses and I’m sure we don’t give that impression! You might wanna check out Tiffany’s wide array of her daily (almost) vintage outfit @floralfoodie and @lavenderlane too!

You have no idea how much discussion went into deciding every single piece. It is after much tossing, pondering over and having sat on the items for sometime before we knew for sure that yes, that is the very piece which we wanna bring in for your shopping pleasure.

So if you’ve never dared to take that step of faith, try it and we promise you won’t regret it!

Here’s a teaser preview for you! white3

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Item names, description and measurements will be up at Collection 23 soon so cya then!

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Hello Vintage!

ALAS! Our initial dream of starting our very own vintage collection is finally fulfilled! *GASPING WITH JOY*

Tiffany and I are avid fans of anything vintage and old school. Items from an era of long ago simply captivate us as they have so much character and mystery in them, and it’s often interesting to find out which year they were manufactured in.

After a fair bit of search, we managed to source out some good vintage finds and presenting to you….our Debut Vintage Collection!

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As small as a collection this may be, our dresses have been specially handpicked by the both of us after much consideration. Let’s check some of them out!

#1 Strawberry Iced Tea Dress
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#2 Salt and Pepper Dress
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If you are game to add that quirky touch of vintage to your wardrobes, come find out more at Lavender Lane! Connect with us on Facebook too.

CYA AROUND 🙂

PS: @lavenderlane on Instagram

FUN is addictive!

Sorry for the delay in getting this post out! Tiffany and I have been kept busy since the flea ended just last weekend. Forgive us please???

This was our first flea organized by Public Garden and hence we really didn’t know what to expect at all. We packed late into the night the night before, got up early on Saturday morning cos we were simply too excited! Saturday traffic was just horrendous but we braved through it (thanks to Tiffany’s hubby who graciously drove us there) and arrived on time to do the set up. YIPPEE!

It was so much fun mingling with the crowd, chatting with them, getting to make new friends and doing a bit of shopping ourselves at the time!!
*The ultimate fate of shopaholics*

MANY thanks to those who popped by and we hope you are pleased with your purchases.Our bestseller of all time, the Whispering Breezes Cardigans were being snapped up before we know it. We are now left with Forest Green, one of the colors to watch out for this season, so check it out if you wanna grab one for yourself before it’s gone too!

And for those of you who couldn’t make it, fret not. We are already planning our very next flea and will keep you posted in the days ahead yeah. And yes, photoshoot for Collection 21 is happening this Saturday, which means that you will get to shop again very soon. We promise to get the launch out asap!

In the meantime, hang in there, join our Mailing List and like us on Facebook to be kept posted of more goodies to come!

The following are a few shots which we managed to snap. Enjoy!

*Tiffany, all dressed up on Day 1 of the flea!*

*US!*


*ABSOLUTE FOCUS WHEN IT COMES IN CUSTOMER SERVICE*

*I thank God for her, my good buddy and sister*

*You can’t miss a good bargain such as this!*

*One is angry when one is hungry. TSK. And don’t you agree how well the green surroundings totally matched what I wore? Chic green jeggings to watch out for in the upcoming Collection 21!*

*A closer peek at jeggings in green! I wore them twice in a row and they are easier to match than you think! Pardon the awkward position- one of the perils of being tall ha*

Love,
Valerie

Join in the fun this weekend @ Public Garden Flea!!

Join us at the Public Garden Flea this weekend!

Loads of goodies which you do not wanna miss out on, which includes items (yes, not yet launched!) specially bought for this event!

See you then!

Love
Tiffany & Valerie

She’s a keeper!

One of the precious things in life is having a long-term friendship with a good pal, whom I’ve known for 2 decades! Those were the days back in church, when Jazeril and I would hang out to shop (yeap, both of our love for shopping started way way back then), met up for informal guitar lessons with a mutual friend, attended Sunday School together, and cos we used to live super near each other before we both got hitched, we would hop over to each other’s place very often.

Time has indeed flown by and she’s now a proud mother of 2 lovely children. We hardly get to meet up these days cos time really isn’t on our side, but thanks to technology, we have kept in touch all these years via facebook, whatsapping and the occasional meet-ups. And when I heard that she’s gonna be in the UK for the next 10 months due to her husband’s post graduate education for his vocation, I knew we HAVE to meet, no matter what.

And guess what. She not only surprised me by bringing along her very entertaining 6-year-old son, treated me to desserts and even gave me a Cath Kidston bag! And in the prettiest prints of florals, which the both of us have always been madly in love with since our teenage days! I’m so gonna bring this tote bag out on a picnic or something, when Mr Sunshine is in a good mood. Let me know if you have ideas on what outfits to match it. I’d love to hear from you and have an exchange of fashion tips!

Such a keeper is this dear friend of mine, don’t you think so? 🙂

Love
Valerie

Who’s that girl?

We had our recent photoshoot for the upcoming collection and had the time of our lives. The weather was good, it wasn’t a killer sort of heat which meant that we didn’t need to squint our eyes or be in shades that much. Thank You for answering our prayer!! Well, other than the fact that I fell sick the very next day and so did Tiffany, who was already down the night before and yes, she still braced herself for this photoshoot. Such admirable dedication!

Truth be told, Adeline and I are cousins. Can you tell? It has never occurred to us that we actually do look alike until about 3 years ago when our social paths took an overlap, we started to have common friends and many have affirmed this fact. The one similarity which I have discovered over time are our likes. For the record, we both love to sing (though she sings way MORE than me haha), we have single eyelids, we both LOVE our jeggings to bits (launched in Collection 18 and we blogged about it too), we love STEAMBOAT and CHILLI and oh yes, we both tend to have temporary lapses in memory, which we both just found out recently. Some things just run in the family.

And because our theme is that of a school theme this time round, it required us to tap on the foregone territory locked somewhere at the back of our memories. Those carefree days, where the bulk of your stress came mainly from getting those aces and when the next holiday would come. Really.

After scrolling through and selecting some of the shots JUST for this blog post (You are our VIP!), I know it was all well worth the effort.

Enough said. Follow through the shots and wave your hands if you’re just as elated about the upcoming launch!


(Unplanned) Whistling make us happy and get in the student mode


Don’t we just love her impeccably glam expressions?


Those BIG hairstyles which I totally YEARN to have

My limp fine hair will never make it to the boom boom hairstyles list, hence Tiffany attempted a braid for me while I had a shock at what students are being taught these days at Science classes.


What happens when the two of us got together for some shots?

It all started with an innocent smile. At least for me. While she spontaneously burst into a fit of laughter, as you would soon see in the following shots.

It soon caught up on me….

All in all, I am thankful for this cousin bond formed and forged only in recent years and totally look forward to more fun times together. So friends, TREASURE your loved ones and never ever take them for granted 🙂

Love
Valerie

My Piercing Adventure

It has been on my mind for a while now, to pierce my ears again – I did it before when I was in JC but I allowed the earholes to close and had to throw all the earrings I accumulated over the years away.

I started looking at pictures of earrings online like these below and I began to imagine how they will look with some of the outfits I wear! And of course I was drawn to florals again, we at Lavender Lane just can’t help it! Florals are so versatile and feminine, with a tinge of understated elegance. With that, I knew I was on the point of no return and had to take the plunge again. I am afraid of needles/sharp objects piercing the body so it’s a bit of a big step for me. I mean, it’s like an injection! Haha

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Buuuut, I did it! I went to B*Dazzled at Isetan Katong – they have other outlets in town, there’s one at Wisma Atria next to Famous Amos. You have to buy one of their piercing earrings which cost $45 and above. I chose this pair that looks like a flower or a star, with a little diamante in the middle. The lady who pierced my ears was very patient and assured me that it wouldn’t hurt when she saw I was a little nervous and afraid! It felt like a little staple clip on both ears and I only felt a burning sensation when she applied some alcohol solution to sanitize the holes. They also gave me a bottle of that solution to take home ($10.70 with gst) to apply twice a day for a month. One thing I like about the place is their after-sales service, which is free for the next 6 weeks! She was very professional about remarking the holes – she didn’t simply follow the earlier piercings I had because they weren’t level.

So tadah! Happy me with my new piercings.

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I haven’t been accessorizing much lately, and it will be so exciting to stock up again on pretty quirky earrings again! I may just set aside a little corner in my house to hang my earrings, with a small vase of flowers and perfume – ah, a girl’s indulgence.

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Have you piereced your ears? What sort of earrings do you wear and where do you get them from? Please share tips with me! 😀 😀