Spring florals and Wardrobe essentials!

Hello folks! We had a mini online hiatus cos we were so busy with all the fleas of late! Fleas are so much fun cos you get to interact with people from all walks of life. Like literally! From cute little toddlers, to teenager girls who bond with their mums through shopping, to mums pushing their babies around in prams & looking like a million bucks (!) to aunties who really put your mandarin to the test 🙂

All in all, it has been a fun time and that is why we are participating in another flea under Public Garden!!!

Date: 18th & 19th May 2013
Time: 1-7pm
Venue: MCI Buidling (Formerly MICA)
140 Hill Street
Singapore 179369
5 mins walk from City Hall MRT and 3 mins walk from Clarke Quay MRT

So join us at the flea this weekend and we will be having a facebook and mailing list promotion!

Expect to find awesome finds from our latest Collection and PRE-LAUNCHED items!!

Flea exclusive!!  This timeless crochet top

Flea Exclusive!!
This timeless crochet top which comes with attached inner lining. Of premium fabric quality.

It comes in blue, pink, lilac and the old trusty black. White is on backorder, coming in 2-3 weeks time!

It comes in blue, pink, lilac and the old trusty black. White is on backorder, coming in 2-3 weeks time!

And some of our favorites from our most recent Collection

Beguiling Beauty Dress in black. Available in 3 other colors!

Collection 26: Beguiling Beauty Dress in black. Available in 3 other colors!

Spring Weekend Bustier in White

Collection 26: Spring Weekend Bustier in White

Flower Trim Top in White purple

Collection 26: Flower Trim Top in White purple

Collection 26: Floral Finesse Vest in blue. Watch out for the colorful buttons which totally up the fun factor!

Exclusive interview with Blogshop Magazine

Exclusive Review: Lavender Lane

1. Is this the first time that you start your own online business?

Yes.

2. How long have you been in this industry?

We have just turned two.

3. What was the reason for you to start this business?

Tiffany, my partner at Lavender Lane, and I have always had a common passion for fashion and would talk extensively about our latest purchases and trends. We have an eye for vintage and unique stuff but found the things offered in most blogshops either too common and not unique enough. We decided to set up Lavender Lane, which aims to offer unique vintage-inspired stuff, which hopefully will inject a fresh breath to the online fashion scene here in Singapore and beyond!

4. What future plans do you have for this business?

We, being vintage lovers, have recently launched our third vintage collection. Our vintage pieces are specially handpicked and sourced from overseas suppliers. We have received good response from our launches thus far and will be continuing to bring in good quality quirky vintage pieces without burning holes in people’s pockets.

At the same time, we are working hard on our modern chic collection, and are constantly on the lookout for unique pieces not found on other blogshops. We source for stock not only locally, but from Hongkong, Korea, Taiwan, Malaysia and Bangkok. We aim to provide overseas shipping in time to come as we have received requests from Indonesia, Malaysia etc.

5. What is the business current situation?

We have been blessed with very supportive and faithful customers thus far and have experienced some breakthroughs recently, which have spurred us on to continue at what we are doing. We have also just launched our 25th Collection.

6. What are the difficulties faced?

Getting people to know about us and stay with us for launches. The reason is because the market is just so saturated with thousands of blogshops, both local and overseas, and customers are totally spoilt for choice! Hence the need to create a sense of awareness is crucial.

In addition, Tiffany and our models have full time jobs, hence it can be challenging to find time to manage the business, from sourcing of goods, organizing photoshoots, photo editing, updating and maintaining the website as well as responding to enquiries, which require a considerable amount of time. There were many late nights spent to complete and launch a collection, which is worth all the effort as this is what we truly enjoy!

7. What other benefits do you have by starting this online business besides money?

Fulfilling our passion in exploring the different facets of fashion and bringing our customers nothing but the best in the market.

8. What do you have to sacrifice in order to continue with this business?

Valerie quit her previous job in order to fully focus on Lavender Lane, to devote more time to this business and think of ways to help bring the business to a higher level. And not to mention, the compromise on our sleep and social life due to the many hours and efforts put in, since we strive to deliver absolute quality in each and every collection.

9. Where do you seek for customers?

Through social media platforms, such as Facebook, Twitter, Instagram and our very own blog.

10. What exactly makes your online business stand out from the rest?

We aim at providing the best personalized customer service, in terms of our speed at responding to enquiries and orders. We try to continually surprise our customers with personal notes with discount codes, skincare and make up samples in every package to let them know that we truly appreciate and value them.

11. What are the most memorable events or lessons learnt from starting this online business?

Learning to work together is a very different ball game from hanging out as good friends. The dynamics are so different and we are constantly learning to adapt to each other’s working style and communicate in a way that is constructive and beneficial to the business, whilst keeping our friendship intact.

We are constantly tackling the different obstacles of doing business, encouraging each other to overcome each hurdle that comes and brainstorming on ways to better serve our customers.

12. Do you think starting this online business has impacted your life?

Definitely. We love interacting with people from all ages and life stations, and receiving invaluable feedback from them from which we have benefited much. Setting up a business is no easy feat and it has helped us horn our skills at prioritizing, time management and being more driven in pursuing our passion in the process.

Other interesting events you would like to share

We participate regularly at fleas and it gives us a chance to interact with our loyal customers face to face, as well as give them fashion advice. Sometimes these customers become our friends!

Like us on Facebook and join our mailing list to be kept updated about our launches and events!

Cheerios to Blogshop Magazine for featuring us!!

What’s next?

The alluring beauty of vintage is that each piece is unique and you are the ONLY one who owns it in the entire world. What used to reach a hefty price is now brought affordable to you at Lavender Lane. Our aim is really to provide you with specially selected pieces which fit all sizes and to debunk the myth and misperception that vintage is outdated and only reserved for the oldies. Absolutely not!!!

Tiffany and I are fans of vintage dresses and I’m sure we don’t give that impression! You might wanna check out Tiffany’s wide array of her daily (almost) vintage outfit @floralfoodie and @lavenderlane too!

You have no idea how much discussion went into deciding every single piece. It is after much tossing, pondering over and having sat on the items for sometime before we knew for sure that yes, that is the very piece which we wanna bring in for your shopping pleasure.

So if you’ve never dared to take that step of faith, try it and we promise you won’t regret it!

Here’s a teaser preview for you! white3

Grey5

FlowerBedDress3

Item names, description and measurements will be up at Collection 23 soon so cya then!

Shop
Facebook
Twitter