Exclusive interview with Blogshop Magazine

Exclusive Review: Lavender Lane

1. Is this the first time that you start your own online business?

Yes.

2. How long have you been in this industry?

We have just turned two.

3. What was the reason for you to start this business?

Tiffany, my partner at Lavender Lane, and I have always had a common passion for fashion and would talk extensively about our latest purchases and trends. We have an eye for vintage and unique stuff but found the things offered in most blogshops either too common and not unique enough. We decided to set up Lavender Lane, which aims to offer unique vintage-inspired stuff, which hopefully will inject a fresh breath to the online fashion scene here in Singapore and beyond!

4. What future plans do you have for this business?

We, being vintage lovers, have recently launched our third vintage collection. Our vintage pieces are specially handpicked and sourced from overseas suppliers. We have received good response from our launches thus far and will be continuing to bring in good quality quirky vintage pieces without burning holes in people’s pockets.

At the same time, we are working hard on our modern chic collection, and are constantly on the lookout for unique pieces not found on other blogshops. We source for stock not only locally, but from Hongkong, Korea, Taiwan, Malaysia and Bangkok. We aim to provide overseas shipping in time to come as we have received requests from Indonesia, Malaysia etc.

5. What is the business current situation?

We have been blessed with very supportive and faithful customers thus far and have experienced some breakthroughs recently, which have spurred us on to continue at what we are doing. We have also just launched our 25th Collection.

6. What are the difficulties faced?

Getting people to know about us and stay with us for launches. The reason is because the market is just so saturated with thousands of blogshops, both local and overseas, and customers are totally spoilt for choice! Hence the need to create a sense of awareness is crucial.

In addition, Tiffany and our models have full time jobs, hence it can be challenging to find time to manage the business, from sourcing of goods, organizing photoshoots, photo editing, updating and maintaining the website as well as responding to enquiries, which require a considerable amount of time. There were many late nights spent to complete and launch a collection, which is worth all the effort as this is what we truly enjoy!

7. What other benefits do you have by starting this online business besides money?

Fulfilling our passion in exploring the different facets of fashion and bringing our customers nothing but the best in the market.

8. What do you have to sacrifice in order to continue with this business?

Valerie quit her previous job in order to fully focus on Lavender Lane, to devote more time to this business and think of ways to help bring the business to a higher level. And not to mention, the compromise on our sleep and social life due to the many hours and efforts put in, since we strive to deliver absolute quality in each and every collection.

9. Where do you seek for customers?

Through social media platforms, such as Facebook, Twitter, Instagram and our very own blog.

10. What exactly makes your online business stand out from the rest?

We aim at providing the best personalized customer service, in terms of our speed at responding to enquiries and orders. We try to continually surprise our customers with personal notes with discount codes, skincare and make up samples in every package to let them know that we truly appreciate and value them.

11. What are the most memorable events or lessons learnt from starting this online business?

Learning to work together is a very different ball game from hanging out as good friends. The dynamics are so different and we are constantly learning to adapt to each other’s working style and communicate in a way that is constructive and beneficial to the business, whilst keeping our friendship intact.

We are constantly tackling the different obstacles of doing business, encouraging each other to overcome each hurdle that comes and brainstorming on ways to better serve our customers.

12. Do you think starting this online business has impacted your life?

Definitely. We love interacting with people from all ages and life stations, and receiving invaluable feedback from them from which we have benefited much. Setting up a business is no easy feat and it has helped us horn our skills at prioritizing, time management and being more driven in pursuing our passion in the process.

Other interesting events you would like to share

We participate regularly at fleas and it gives us a chance to interact with our loyal customers face to face, as well as give them fashion advice. Sometimes these customers become our friends!

Like us on Facebook and join our mailing list to be kept updated about our launches and events!

Cheerios to Blogshop Magazine for featuring us!!

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What’s next?

The alluring beauty of vintage is that each piece is unique and you are the ONLY one who owns it in the entire world. What used to reach a hefty price is now brought affordable to you at Lavender Lane. Our aim is really to provide you with specially selected pieces which fit all sizes and to debunk the myth and misperception that vintage is outdated and only reserved for the oldies. Absolutely not!!!

Tiffany and I are fans of vintage dresses and I’m sure we don’t give that impression! You might wanna check out Tiffany’s wide array of her daily (almost) vintage outfit @floralfoodie and @lavenderlane too!

You have no idea how much discussion went into deciding every single piece. It is after much tossing, pondering over and having sat on the items for sometime before we knew for sure that yes, that is the very piece which we wanna bring in for your shopping pleasure.

So if you’ve never dared to take that step of faith, try it and we promise you won’t regret it!

Here’s a teaser preview for you! white3

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Item names, description and measurements will be up at Collection 23 soon so cya then!

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Hello Vintage!

ALAS! Our initial dream of starting our very own vintage collection is finally fulfilled! *GASPING WITH JOY*

Tiffany and I are avid fans of anything vintage and old school. Items from an era of long ago simply captivate us as they have so much character and mystery in them, and it’s often interesting to find out which year they were manufactured in.

After a fair bit of search, we managed to source out some good vintage finds and presenting to you….our Debut Vintage Collection!

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As small as a collection this may be, our dresses have been specially handpicked by the both of us after much consideration. Let’s check some of them out!

#1 Strawberry Iced Tea Dress
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#2 Salt and Pepper Dress
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If you are game to add that quirky touch of vintage to your wardrobes, come find out more at Lavender Lane! Connect with us on Facebook too.

CYA AROUND 🙂

PS: @lavenderlane on Instagram

FUN is addictive!

Sorry for the delay in getting this post out! Tiffany and I have been kept busy since the flea ended just last weekend. Forgive us please???

This was our first flea organized by Public Garden and hence we really didn’t know what to expect at all. We packed late into the night the night before, got up early on Saturday morning cos we were simply too excited! Saturday traffic was just horrendous but we braved through it (thanks to Tiffany’s hubby who graciously drove us there) and arrived on time to do the set up. YIPPEE!

It was so much fun mingling with the crowd, chatting with them, getting to make new friends and doing a bit of shopping ourselves at the time!!
*The ultimate fate of shopaholics*

MANY thanks to those who popped by and we hope you are pleased with your purchases.Our bestseller of all time, the Whispering Breezes Cardigans were being snapped up before we know it. We are now left with Forest Green, one of the colors to watch out for this season, so check it out if you wanna grab one for yourself before it’s gone too!

And for those of you who couldn’t make it, fret not. We are already planning our very next flea and will keep you posted in the days ahead yeah. And yes, photoshoot for Collection 21 is happening this Saturday, which means that you will get to shop again very soon. We promise to get the launch out asap!

In the meantime, hang in there, join our Mailing List and like us on Facebook to be kept posted of more goodies to come!

The following are a few shots which we managed to snap. Enjoy!

*Tiffany, all dressed up on Day 1 of the flea!*

*US!*


*ABSOLUTE FOCUS WHEN IT COMES IN CUSTOMER SERVICE*

*I thank God for her, my good buddy and sister*

*You can’t miss a good bargain such as this!*

*One is angry when one is hungry. TSK. And don’t you agree how well the green surroundings totally matched what I wore? Chic green jeggings to watch out for in the upcoming Collection 21!*

*A closer peek at jeggings in green! I wore them twice in a row and they are easier to match than you think! Pardon the awkward position- one of the perils of being tall ha*

Love,
Valerie

Join in the fun this weekend @ Public Garden Flea!!

Join us at the Public Garden Flea this weekend!

Loads of goodies which you do not wanna miss out on, which includes items (yes, not yet launched!) specially bought for this event!

See you then!

Love
Tiffany & Valerie

Collection 20’s Sneak Preview Album: Shopping vouchers to be won!


To thank you for your faithful support thus far, we are giving away THREE $12 shopping vouchers to be used for Collection 20!

All you need to do are these four simple steps:

(1) Like us on Facebook (if applicable)

(2) Like and Share Collection 20’s sneak preview album (You can do it as many times as you like! The more you share, the higher your chances of winning!)

(3) Send us a screen shot @ shoplavenderlane@gmail.com

(4) Comment on Collection 20’s sneak preview album with “I love Lavender Lane!!”Wala! You now stand to win for yourself one of the $12 shopping vouchers!
The winners will be announced right after the launch this
Wednesday 19 September 2012.
Best of luck and see you at the launch soon!!
PS: This is a Singapore-based contest hence it is only applicable to local residents. Our apology to those living overseas. Do give us some time as we work on spreading our wings beyond local shores!

She’s a keeper!

One of the precious things in life is having a long-term friendship with a good pal, whom I’ve known for 2 decades! Those were the days back in church, when Jazeril and I would hang out to shop (yeap, both of our love for shopping started way way back then), met up for informal guitar lessons with a mutual friend, attended Sunday School together, and cos we used to live super near each other before we both got hitched, we would hop over to each other’s place very often.

Time has indeed flown by and she’s now a proud mother of 2 lovely children. We hardly get to meet up these days cos time really isn’t on our side, but thanks to technology, we have kept in touch all these years via facebook, whatsapping and the occasional meet-ups. And when I heard that she’s gonna be in the UK for the next 10 months due to her husband’s post graduate education for his vocation, I knew we HAVE to meet, no matter what.

And guess what. She not only surprised me by bringing along her very entertaining 6-year-old son, treated me to desserts and even gave me a Cath Kidston bag! And in the prettiest prints of florals, which the both of us have always been madly in love with since our teenage days! I’m so gonna bring this tote bag out on a picnic or something, when Mr Sunshine is in a good mood. Let me know if you have ideas on what outfits to match it. I’d love to hear from you and have an exchange of fashion tips!

Such a keeper is this dear friend of mine, don’t you think so? 🙂

Love
Valerie

Mid-Week Treat at Lavender Lane!

HERE’S A MID-WEEK TREAT FOR OUR DEAR FANS ON FACEBOOK!

A 24-HOUR Time Sale for the lovely Colourblock Peplum Dress (available in blue & pink) at 30% off the marked price!!!!

LIKE us right here on Facebook if you haven’t, to enjoy this discount and to be kept updated of all launches and promotions!!!!

 

This time sale ends at 5pm on the 23rd of August ♥ ♥ ♥

BUZZ us at shoplavenderlane@gmail.com to secure this lovely dress before it gets snatched up!

Who’s that girl?

We had our recent photoshoot for the upcoming collection and had the time of our lives. The weather was good, it wasn’t a killer sort of heat which meant that we didn’t need to squint our eyes or be in shades that much. Thank You for answering our prayer!! Well, other than the fact that I fell sick the very next day and so did Tiffany, who was already down the night before and yes, she still braced herself for this photoshoot. Such admirable dedication!

Truth be told, Adeline and I are cousins. Can you tell? It has never occurred to us that we actually do look alike until about 3 years ago when our social paths took an overlap, we started to have common friends and many have affirmed this fact. The one similarity which I have discovered over time are our likes. For the record, we both love to sing (though she sings way MORE than me haha), we have single eyelids, we both LOVE our jeggings to bits (launched in Collection 18 and we blogged about it too), we love STEAMBOAT and CHILLI and oh yes, we both tend to have temporary lapses in memory, which we both just found out recently. Some things just run in the family.

And because our theme is that of a school theme this time round, it required us to tap on the foregone territory locked somewhere at the back of our memories. Those carefree days, where the bulk of your stress came mainly from getting those aces and when the next holiday would come. Really.

After scrolling through and selecting some of the shots JUST for this blog post (You are our VIP!), I know it was all well worth the effort.

Enough said. Follow through the shots and wave your hands if you’re just as elated about the upcoming launch!


(Unplanned) Whistling make us happy and get in the student mode


Don’t we just love her impeccably glam expressions?


Those BIG hairstyles which I totally YEARN to have

My limp fine hair will never make it to the boom boom hairstyles list, hence Tiffany attempted a braid for me while I had a shock at what students are being taught these days at Science classes.


What happens when the two of us got together for some shots?

It all started with an innocent smile. At least for me. While she spontaneously burst into a fit of laughter, as you would soon see in the following shots.

It soon caught up on me….

All in all, I am thankful for this cousin bond formed and forged only in recent years and totally look forward to more fun times together. So friends, TREASURE your loved ones and never ever take them for granted 🙂

Love
Valerie

From Summer to Winter

When the word ‘leggings’ first popped up in my radar, I went ‘what on earth is this??
Is that even a proper English word???

We all witnessed how leggings soon evolved to become one of the staples in the fashion industry. I used to be bewildered when I saw how people dressed leggings up for office wear, well, until I made my very first purchase at a Christmas flea market held in church, where I bought this pair of black leggings from Forever 21, brand new, never worn, from Tiffany (yes, my partner at Lavender Lane!), and yup you got me there. I was hooked ever since.

Thanks to the relatively casual dressing culture at my ex-workplaces, I was given a relative amount of freedom (ahem, self-imposed at times) to enter the office in leggings, with my tunics and heels as companions of course.

So. What first began as a trial progressively became a staple for me before I realize it. Leggings in all colors and prints started raiding my wardrobe. I mean, how can anyone resist something so comfortable and versatile?? Really.

Then came the hybrid of tight jeans and leggings which gives us, jeggings. If you are clueless (especially the guys), just do a quick google and you will get the generic definition that they are basically leggings which are styled to look like tight denim jeans, in better quality and yet still lighter than skinny jeans totally fit for summer.

Simple math here. A combination of ‘jeans + leggings’.

This is what fashion does to you. You be the first to come with it and it becomes the next big thing before you know it. It’s being worn all over the world by celebrities and common folks like me!

And the best part? it’s made of such good quality that it doesn’t show off your VPL 🙂

This is why we, at Lavender Lane, has included this timeless piece in our newly launched Collection 18, available in 3 colors which totally rock! It is made of such good thick stretchy cotton and fits a range of UK6 – 10, comfortably.  And check out how well they go with our lightweight Geometrical Batwing Tops, also available in 3 colors!

Don’t forget to like our Facebook Page to be updated of more giveaways and promotions to come which you definitely do not wanna miss out on.

Let the photos do the talking, shall we?

An attempted chic look (with the help of aviators, of course)

I dressed it up a little with my Dorothy Perkins top 🙂

Adeline, on a recent holiday in Sydney, looking great in this pair of jeggings in dark denim blue and winter boots!

As promised, they are stretchy too!

My daily necessity 🙂

And it goes oh so well with our super comfy Geometrical Batwing Top which fits up to UK12. Available in 3 colors!